Political communication
In officialese: The effective realization of social transformation presupposes, as a preliminary matter, the implementation of assertive communication strategies vis-à-vis the relevant stakeholder groups.
In other words:
I'm Analu Harrell. I handle communications for elected officials, nonprofits, policy research centers and advocacy campaigns: people who sit close to the decisions and want to use that seat to change something.
Four kinds of client and the same underlying job: find what needs to be said, then say it so people understand it, remember it and repeat it.
Positioning, speeches and accountability for people who hold office or are running for it.
Before: The Member reiterates an unwavering commitment to addressing the priority demands of the population.
In other words: I promised the daycare. It opens in March.
Institutional and cause communication for organizations that need support, funding and a voice.
Before: The organization works to promote food and nutrition security among populations in situations of social vulnerability.
In other words: A hungry child can't learn.
Public policy research translated for decision-makers, for the press and for voters.
Before: Results suggest a statistically significant correlation between deficits in basic sanitation and school dropout rates.
In other words: Where sewers are missing, so are students.
The right message, audience and moment for a cause to reach the people who decide.
Before: Expeditious consideration of the aforementioned legislative proposal by the plenary of this House is hereby deemed necessary.
In other words: The bill could go to a vote on Tuesday. Call your representative today.
“Analu read a hundred-page report and came back with three sentences. Those were the three the chamber repeated.”
Candidate
Narrative, launch speech and communication plan for a first-time candidate.
Research center
Rewrote the executive summary and ran the launch for press, public managers and social media.
Coalition
Shared message and lobbying materials for organizations mobilized around a vote.
Write it however it comes out. If it arrives in officialese, I'll translate.
Or write straight to analu@analuharrell.com